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Like athletes who adhere to specific routines on game day, writers have their own tools and routines for, shall we say, getting the ball into the end zone. As she approaches the end of her first draft, Elston pulls a six-foot sheet of brown butcher paper from a roll on a specially installed rod near her desk. This two-yard stretch then becomes a playing field for her story, beginning with chapter descriptions jotted on large sticky notes. She said in a phone interview, “If I can’t sum up what’s happening, maybe it shouldn’t be there. It has to have a purpose.” She went on, “I sit back in my chair and start thinking about what’s not working and how I need to move things around.”
Persons: Ashley Elston, Reese, , Elston, , what’s
Reviews are a low-cost way to market your business and get live feedback from customers. Here, two small-business owners offer advice for collecting customer reviews and using them to scale their businesses. In a BrightLocal survey of shoppers, 88% of respondents said they were likely to use a business that responded to all customer reviews. When you ask for reviews and respond to them, you let your customers know that you value their feedback, Elston said. "Customer reviews are your live focus group where you get really valuable feedback that you can use to enhance the customer experience, enhance your product, and enhance your business overall," she said.
Persons: SBOs, , Caroline Elston, Elston, Platterful, Ann, Noder, they'd, she's Organizations: Small, Service, Indiana, Consumers, Public, Phoenix, Google, Federal Trade Commission
That's what Ryan Culver, Caroline Elston, and Lowell Bieber, the Indiana-based friends behind charcuterie subscription service Platterful, discovered when they teamed up to launch their venture last year — and made $40,000 in their first month. Culver and Bieber previously partnered on a health-and-wellness subscription box, which they successfully scaled and sold in September 2020. Entrepreneur sat down with the trio to learn how they built their meat-and-cheese side hustle — and continue to fuel its growth. Even though Culver and Bieber had subscription experience, the cofounders did have to contend with a new complication: cold shipping. [With cofounders] you have other people to lean on — if you're having a tough day, maybe someone else is having a good day.
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